Ad platform billing cycles and their cashflow effect, capitalising versus expensing marketing technology, R&D tax relief under the merged scheme and what marketing-adjacent development qualifies, and presenting marketing spend in a funding application. Cited by section, with an eligibility checker.

What this section covers

  • Ad platform billing cycles and the cashflow gap they create
  • Capitalising versus expensing marketing technology
  • R&D tax relief under the merged scheme and what qualifies
  • Presenting marketing spend in a funding application
  • The eligibility checker

New articles are published under Cashflow, R&D Relief, Funding.