Marketing spend as a percentage of revenue by sector, retainer and performance fee structures benchmarked, the true cost of an in-house hire versus an agency, and how to read an agency’s reporting against the P&L. Written for owners who already run the numbers.
What this section covers
- Marketing spend as a percentage of revenue by sector
- Retainer and performance fee structures, benchmarked
- In-house hire versus agency: the true cost of each
- Reading an agency’s reporting against the P&L
- Attribution: what it proves and what it does not
New articles are published under Marketing Budgets, Agency Fees, Attribution and ROI.